Services

 

Strategy

Sales and Distribution

Communication

Yield Management

Interimsmanagement

 

Strategy

What are your long and mid term business objectives? Where are prospects and chances? How high are the risks? What are your specific strengths, where are reasonable possibilities for improvement? Are there activities, which may not be economically justifiable?

Are there possible synergies within your service and product portfolio? May co-operations or partnerships be of advantage? Which emphasis can be set against competition?

Implement the “right” concepts at the “right” time! It is my mission to initially direct your view to long-term and future-oriented company assets instead of investing time into rash and short-term optimization. Analyzing your personal goals and ambitions as well as assessing your company’s situation within its market- and competitor environment is part of the assignment. In a second step, concepts will be planned to realize the set goals. Concepts may evolve to projects.

Of course strategic alignments are never static, however, should be examined regularly and if necessary be adapted to market situation.

Have you already specified your strategy? If so, this might be a good starting point for our successful co-operation in the future.

 
 

Sales and Distribution

New customers become regular guests. This could be the strategic target of your business. But how do you gain new customers and how do you convince them to return? For this purpose, I offer established as well as innovative solutions. The following outline just a few of these:

Distributive Channel Management:

How efficient are your existing distributive channels? Are there new, more effective possibilities to acquire customers? From which economic sector and region do your targeted customers come from? Which booking systems, media, events or trade fairs are worthwhile to address them directly and in an attractive manner? At which point should a co-operation be engaged?

Customer Loyalty Program:

Understanding the customer means knowing and serving his/her expectations and preferences. Customer differentiation is the first step to customized offers, components, programs and prices. With this the mechanism of Revenue /Yield-Management begins.

Personell Training und Coaching:

Take your staff to follow your way. The earlier and more extensive they are informed, the better they are trained, the faster your employees will be your active partners realizing strategy and goals. Specific trainings are crucial as sales employees are usually in direct contact with your customers, thus being the key to sales success.

Mystery Shopping:

How do you measure your set quality goals? What do your customers tell you about the quality of your service? Mystery Shopping and Mystery Calls are legitimate and excellent methods to assess service levels and training success neutrally and dependently. My services enclose an analysis of each property identifying areas of improvement. Based on a specially designed quality scheme, based on the needs of your hotel group, a set of service improvements may be outlined and implemented.

 
 

Communication

Advertisement and public relation for your services and products: Perhaps the most important part of a business strategy. Communication is reduced to a simple formula equal to “information”. „What do you communicate when to whom and how?

You know that reality is not easy and requires a lot of know-how in order to plan and use your marketing budget in an optimal way.  If the regional gastronomy, for example can still rely on mouth-to-mouth advertisement, a supra-regional operating tourism hotel needs to act differently. If you concentrate on business meetings and conferences, communication via Internet alone, will probably not lead to the desired yield.

As you are probably aware, everything depends on thorough analysis and a suitable composition of the right components of communication.

With my consultation services I may support the entire process of communication: Compile a suitable strategy, develop your corporate identity and design, enhance market appearance (CI and CD), organize the means of communication and select the best media channels, while securing progress.

Consultation offered should always be perceived as a practical and customized service to you and your customer requirements. Therefore, it is a prerequisite to understand your goals and gain a clear picture of the surrounding business environment. To ensure this, I consider an appropriate analysis of the involved business, the targeted customers, the region, the market as well as the competition environment as absolutely necessary.

Do not expect standard methods, but individual solutions.

 
 

Yield Management

„In general revenue is very easy to generate“: That is correct if price is below value and yield is not considered. As soon as yield management comes into question prices may vary through product differentiation. Thus optimal room occupancy may be achieved and rates can be adjusted on temporary fluctuating demands.

It is true, that prices for a certain product may vary from time to time. With a limited temporarily allotment combined with specific restrictions special rates attract attention on the market. In the entire price-mix and over a longer period of time this actually leads to a yield increase.

With pleasure I would show you the possibilities you may have, to reach an economically meaningful balance between revenue, profit and occupancy by utilizing price and product differentiation.

Yield management is the instrument of your choice to get a grasp on profit margins within the hotel industry.  Don’t hesitate to use this innovative method.

 

Interimsmanagement

Use my managerial experience to overcome a short-term personnel shortage. Even on short notice I am capable to lead management positions on a temporary provisional basis. Thus smooth operational processes and successful continuation of your enterprise can be secured.

Additionally, during this period, I can study your business. Equipped with this knowledge I will be able to develop further concepts of improvement.